Top Social Apps in Russia for Q4 2021: Unified Platform Performance

In the fourth quarter of 2021, the leading social apps in Russia exhibited notable trends in weekly downloads, revenue, and active users. Data from Sensor Tower highlights the performance of TikTok, Instagram, Likee - Short Video Community, VK: music, video, messenger, and zenly - your world.

TikTok experienced a substantial rise in weekly revenue, starting at approximately $195K at the end of September and peaking at around $442K in early December. Weekly downloads fluctuated, with a notable surge to about 578K in the final week of December. Active users showed a slight increase from roughly 38.4M to 39.3M over the quarter.

Instagram maintained a steady revenue stream, averaging around $140 weekly. Downloads saw a peak of approximately 410K in the last week of December, up from around 323K at the start of the quarter. Active users remained relatively stable, hovering around 34.2M throughout the period.

Likee - Short Video Community showed a varied trend in weekly revenue, starting at about $5.5K and ending the quarter with around $3K. Weekly downloads peaked at approximately 252K in early November but dropped to around 193K by the end of December. Active users saw a decline from roughly 3.1M to 2.8M over the same period.

VK: music, video, messenger exhibited strong revenue performance, peaking at approximately $917K in early December. Downloads remained fairly consistent, with a slight increase towards the end of the quarter, reaching around 283K. Active users stayed robust, averaging around 80.9M throughout Q4.

zenly - your world did not generate any revenue but saw fluctuations in downloads, with a notable increase to about 171K in the final week of December. Active users displayed a slight decline from around 3.7M to 3.5M over the quarter.

These insights into the performance of top social apps in Russia for Q4 2021 are brought to you by Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's platform.